"Why do consumers abandon their shopping carts online?" "What makes customer reconsider their purchases?" "Are brands approaching these customers again?" "Even after reconsideration do customers buy the items in the cart?" These are certain questions D2C brands often ask to understand the consumer behaviour. The second edition of our Shopping Cart Abandonment Report is now live. In this edition we have researched with a sample of 90+ brands and 500+ customers to understand from all the perspectives as to why consumers abandon their shopping carts. And to authenticate our data even more we did mystery shopping with over 50+ brands. The report covers all the in-depth insights after analysing the primary and secondary data.
According to Octane Research Report 2015 only 12% of Indian marketers have deployed Cart Abandonment Programs. Compared to that, today, 78% e-commerce companies have a program to reclaim an abandoned shopping cart. Majority of them are B2C. To understand what the brands are doing and what working for them. to take a deeper look at the numbers and exciting infographics, download the report.
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Octane Research’s Annual Reports (State of online marketing in India etc.) drive comprehensive analyses which are tailored to meet the requirements of the India Marketer and provide them with insights to leverage multiple channels for consistent customer experience and engagement rich conversions.
The Annual State of Online Marketing research report is a one of a kind of ‘Voice of India Marketer’ report in India that tracks how India marketers forecast the next 12 months. Our research insights help India marketers in planning of their budgets & learn best practices towards a higher success on execution of digital marketing engagements. 10 years+ running, with a reach of over 2400 marketers across leading brands in India.
Octane’s Industry Reports are powerful and actionable business tools that collate in-depth strategic insights and analysis over the several sectors in India. This research platform will enable India marketers to track the performance and profitability of the industry they belong to.
As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.