Email Marketing Playbook India for 2015


Consumers have become smarter in today’s world and they expect contextually relevant communication from the marketers to fit their needs. According to 71% of India Marketers, email is the best way to stay engaged with the customers and is their Primary e-Marketing activity (The Digital DNA 2015).

Octane Research’s Email Marketing Playbook is a single resource which guides the marketers on how to engage the consumer with Email Marketing practices, challenges faced by marketers in Email Marketing, the creative email techniques and many more.

Key Topics:

  1. Email Marketing- Subscriber Management
  2. Email Deliverability and its Challenges
  3. How to create effective and engaging Newsletters
  4. Tips & Tricks for better Email Marketing
  5. Email Marketing mistakes to be avoided
  6. Boosting email ROI through Social Media Outreach
  7. And many more…
Email Marketing Playbook 2015

Annual Online Marketing Research Reports

Octane Research’s Annual Reports (State of online marketing in India etc.) drive comprehensive analyses which are tailored to meet the requirements of the India Marketer and provide them with insights to leverage multiple channels for consistent customer experience and engagement rich conversions.

The Annual State of Online Marketing research report is a one of a kind of ‘Voice of India Marketer’ report in India that tracks how India marketers forecast the next 12 months. Our research insights help India marketers in planning of their budgets & learn best practices towards a higher success on execution of digital marketing engagements. 10 years+ running, with a reach of over 2400 marketers across leading brands in India.

India Online Marketing Industry Research Reports

Octane’s Industry Reports are powerful and actionable business tools that collate in-depth strategic insights and analysis over the several sectors in India. This research platform will enable India marketers to track the performance and profitability of the industry they belong to.

As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.

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