Retail India 2016: A Path to Revolution – 2016 India Retail e-Marketing Research


  1. Primary Marketing Goal of 2016: Customer Acquisition has been observed to be the central priority of India Retailers (51%), for 4th year in a row. Single Brand Retailers (73%) and online e-Commerce sites (74%) have moved fast ahead with this goal in mind.
  2. Online Marketing Initiatives: While social sites are still pushing to make social commerce work, retailers are taking note. 61% Marketers have shown an accumulated interest in Social Media Promotions. This was accounted by a majority of 85% online retail operator.
  3. Offline Marketing Initiatives: 61% Retailers agreed using Special Offers for customer attraction. 55% Single brand retailers and 58% of online operations with physical store also voted for this marketing activity.
  4. Importance of Email Marketing: 85% Retailers agreed that email gave them better consumer engagement and is important for them. Mere 8% of them said that email marketing is not important for their business.
  5. Importance of Mobile in Marketing Plan: 94% Retailers embraced mobile as a part of their marketing strategy.

A Path To Revolution

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