India Retail Online Marketing & e-Commerce 2015


  1. Primary Marketing Goal: Customer Acquisition still remains the Primary Marketing Goal of India Retailers, with 58% Retailers voting for the same.
  2. Online Marketing Activities: Social Media is voted as the Primary Online Activity by 79% of India Retail Marketers, a 30% increase over 2014.
  3. Offline Marketing Activities: Print Promotion (77%) remains the top choice of retailers as their preferred Offline Marketing Activity.
  4. Importance of Email Marketing: More than 85% of India Retail Marketers vote for Email as an important channel of their marketing Plan. Email Marketing continues in the Top 3 Online Marketing Channel for Retail in India.
  5. Importance of Mobile Marketing: 95% Retailers said that mobile is important or very important to them as they use it as a part of their Marketing Strategy.
  6. Contribution of e-Marketing towards Revenue: 72% of e-Commerce companies with turnover of Rs. 20cr to 100cr generate 30% or more of their revenue from Online Marketing.
  7. Frequency of Technology Upgradation: Keeping pace with the constant changes and innovation in IT, 82% of Retailers upgrade their technology within 5 years of time span.
  8. Cart Abandonment Program (CAP): Today, Shopping Cart Abandonment is an important issue for all Online Retailers. Deploying a simple Cart Abandonment Program (CAP) increases revenue by improving Cart Abandonment Rates. Yet only, 12% of India Retail Marketers have deployed a Cart Abandonment Program currently.
Retailers Association of India (RAI)

Annual India Online Marketing Research Reports

Octane Research’s Annual Reports (State of e-Marketing India and State of Email Marketing) drives comprehensive analyses which are tailored to meet the requirements of the India Marketer and leverage them with multiple channels to aggregate customers and engagement rich conversions.

The Annual State of e-Marketing report is a one of a kind of ‘Voice of India Marketer’ report in India that talks about how India marketers forecast the next 12 months and built the competitive edge over the rapidly growing marketplace and help them in planning of their budgets with Digital1:1 marketing plans.  Annual State of Email Marketing report emphasizes only on Email Marketing trends in India.

India Online Marketing Industry Research Reports

Octane’s Industry Reports are powerful and actionable business tools that collate in-depth strategic insights and analysis over the several sectors in India. This research platform will enable India marketers to track the performance and profitability of the industry they belong to.

As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.

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