India Retail Online Marketing & e-Commerce 2015


  1. Primary Marketing Goal: Customer Acquisition still remains the Primary Marketing Goal of India Retailers, with 58% Retailers voting for the same.
  2. Online Marketing Activities: Social Media is voted as the Primary Online Activity by 79% of India Retail Marketers, a 30% increase over 2014.
  3. Offline Marketing Activities: Print Promotion (77%) remains the top choice of retailers as their preferred Offline Marketing Activity.
  4. Importance of Email Marketing: More than 85% of India Retail Marketers vote for Email as an important channel of their marketing Plan. Email Marketing continues in the Top 3 Online Marketing Channel for Retail in India.
  5. Importance of Mobile Marketing: 95% Retailers said that mobile is important or very important to them as they use it as a part of their Marketing Strategy.
  6. Contribution of e-Marketing towards Revenue: 72% of e-Commerce companies with turnover of Rs. 20cr to 100cr generate 30% or more of their revenue from Online Marketing.
  7. Frequency of Technology Upgradation: Keeping pace with the constant changes and innovation in IT, 82% of Retailers upgrade their technology within 5 years of time span.
  8. Cart Abandonment Program (CAP): Today, Shopping Cart Abandonment is an important issue for all Online Retailers. Deploying a simple Cart Abandonment Program (CAP) increases revenue by improving Cart Abandonment Rates. Yet only, 12% of India Retail Marketers have deployed a Cart Abandonment Program currently.
Retailers Association of India (RAI)

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