India Consumer : Why do they Unsubscribe?


  1. 46% of subscribers say that the emails they receive are not relevant to them, 24% report that they no longer want to receive these emails with 15% saying that they don’t even remember signing up.
  2. In Retail Sector, 49% of subscribers said their emails are not relevant to them which is the highest across all sectors, on the contrary just 3% said their mails are spam and should be reported which is the least across all sectors.
  3. 15% of subscribers in Telecom, IT and Education sectors say they do not remember signing up for the email updates.
  4. In BFSI sector, 33% subscribers said they ‘no longer want to receive the email updates’ which is the highest including all sectors.
  5. Over the years, ‘emails being not relevant’ is the top reason for consumers unsubscribing followed by ‘do not remember signing up’.
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