Digital India 2017: Marketing Trends & Forecast


  1. Customer Acquisition and Engagement: Customer Acquisition is the primary marketing goal to be carried out in 2017 for a majority of India Marketers (63%). Social Media and Email delivered maximum customer engagement.
  2. Top Marketing Activities for 2017: Social Media Marketing (66%) tops the list of marketing activities being planned for 2017, followed closely by Email Marketing (56%) & Search Marketing (54%).
  3. Digital Marketing Investment and Budget: About 19% of marketing budget was allocated to Online Marketing activities by India Marketers. A quarter of India Marketers plan to increase their investment in Digital marketing activities by more than 21% in 2017.
  4. Digital Channel Delivering the Best ROI: Email Marketing (44%) was the best performing digital channel that delivered maximum ROI for each 1 rupee invested. This was followed closely by Facebook (36%).

Annual Online Marketing Research Reports

Octane Research’s Annual Reports (State of online marketing in India etc.) drive comprehensive analyses which are tailored to meet the requirements of the India Marketer and provide them with insights to leverage multiple channels for consistent customer experience and engagement rich conversions.

The Annual State of Online Marketing research report is a one of a kind of ‘Voice of India Marketer’ report in India that tracks how India marketers forecast the next 12 months. Our research insights help India marketers in planning of their budgets & learn best practices towards a higher success on execution of digital marketing engagements. 10 years+ running, with a reach of over 2400 marketers across leading brands in India.

India Online Marketing Industry Research Reports

Octane’s Industry Reports are powerful and actionable business tools that collate in-depth strategic insights and analysis over the several sectors in India. This research platform will enable India marketers to track the performance and profitability of the industry they belong to.

As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.

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