India Mobile Users Experience Monitor 2013


  1. A total of 2892 responses were recorded. Almost 66% of the respondents were males. It was noted that gender did not play any role in deciding what type of mobile phone one will be likely to buy.
  2. Higher percentage of males were comfortable in using their mobile phone for online banking and getting directions from online maps.
  3. It was seen that 87% of respondents having smart phones had enabled Internet on their handsets in comparison to 54% respondents who had simple feature phone. Smart phone users are more likely to use their handsets for conducting web based activities.
  4. It is observed that, at 60%, smart phones have least penetration amongst non-working and low earning respondents. Smart phone penetration increases as income of the respondents increases
  5. Having only 50% penetration, smart phones are relatively less popular in 45+ age groups
India mobile marketing

Annual India Online Marketing Research Reports

Octane Research’s Annual Reports (State of e-Marketing India and State of Email Marketing) drives comprehensive analyses which are tailored to meet the requirements of the India Marketer and leverage them with multiple channels to aggregate customers and engagement rich conversions.

The Annual State of e-Marketing report is a one of a kind of ‘Voice of India Marketer’ report in India that talks about how India marketers forecast the next 12 months and built the competitive edge over the rapidly growing marketplace and help them in planning of their budgets with Digital1:1 marketing plans.  Annual State of Email Marketing report emphasizes only on Email Marketing trends in India.

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As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.

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