Shopping Cart Abandonment – Recover your Lost Cart Opportunity


  1. The rate of Cart Abandonment in India is 51% as reported by India Marketers. However, our research shows that the industry ‘best in class’ rate for Cart Abandonment in India is 70-75%.
  2. Mystery shopping conducted across portals reported that about 34% of the e-Commerce websites deploy a Cart Abandonment Program while 66% have still not considered this route to earn back the lost revenue.
  3. 56 % of the India consumers abandon their cart because of Unexpected Costs such as high cost of shipping, tax rate, accessory charges etc. at the
    Point Of Payment.
  4. Consumers’ View reported that Home Furnishing and Gifting have the highest rate of deployment of Cart Abandonment Program (CAP).
  5. 50% of India Consumers voted ‘Shipping and handling costs listed too late’ in the check-out process as the No.1 reason for cart abandonment.
  6. A whopping 78% India Marketers employ ‘Remarketing Campaigns’ to nurture leads and convert consumers’ interests into revenues.
  7. 69% of India retailers provide incentives such as Discounts, Offers and Coupons to draw in consumers as a part of Consumer Re-engagement activities.
  8. Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts in 2015 globally, and about 63% of that is potentially recoverable by savvy online retailers.

For our latest report on The Annual State of Email Marketing, click here.

Shopping Cart Abandonment

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Octane Research’s Annual Reports (State of online marketing in India etc.) drive comprehensive analyses which are tailored to meet the requirements of the India Marketer and provide them with insights to leverage multiple channels for consistent customer experience and engagement rich conversions.

The Annual State of Online Marketing research report is a one of a kind of ‘Voice of India Marketer’ report in India that tracks how India marketers forecast the next 12 months. Our research insights help India marketers in planning of their budgets & learn best practices towards a higher success on execution of digital marketing engagements. 10 years+ running, with a reach of over 2400 marketers across leading brands in India.

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