India Retail e-Marketing Study 2013

Highlights

1. Customer Acquisition came out to be the primary marketing goal for retailers with 54% of them choosing this option. Customer retention and brand awareness follow at 22% and 19% respectively according to the inputs of both online (e-Commerce) and offline (brick & mortar stores) retailers.
2. 27% of the retailers surveyed are thinking beyond the confines of offline operations and have already started to dabble in e-Commerce to expand the scope of their operations. At the same time, having tasted sufficient success online, about 16% of e-Commerce retailers said that they are also experimenting with physical store to further their reach.
3. 32% of the companies surveyed are looking to increase their online e-Commerce activities while about 14% are planning to start an online retail presence soon. Therefore, slightly less than half of all retailers (at 46%) are looking to expand their online footprint.
4. 26% of the retail companies surveyed heavily use technology for marketing efforts while 44% use it to some extent. On the flipside, another 26% of the respondents say they use minimal technology while 4% don’t use any technology in their marketing efforts. This shows that there’s a lot that can be done to improve their awareness of marketing technology and its benefits.