Digital India 2017: Marketing Trends & Forecast

Highlights

1. Customer Acquisition and Engagement: Customer Acquisition is the primary marketing goal to be carried out in 2017 for a majority of India Marketers (63%). Social Media and Email delivered maximum customer engagement.
2. Top Marketing Activities for 2017: Social Media Marketing (66%) tops the list of marketing activities being planned for 2017, followed closely by Email Marketing (56%) & Search Marketing (54%).
3. Digital Marketing Investment and Budget: About 19% of marketing budget was allocated to Online Marketing activities by India Marketers. A quarter of India Marketers plan to increase their investment in Digital marketing activities by more than 21% in 2017.
4. Digital Channel Delivering the Best ROI: Email Marketing (44%) was the best performing digital channel that delivered maximum ROI for each 1 rupee invested. This was followed closely by Facebook (36%).