e-Travel Marketing India

Path to Purchase 2015

Highlights

  1. Consumers are turning to the internet to take advantage of ease of booking and comparative pricing. 95% of consumers search online before making a travel purchase.
  2. The research indicates that majority of consumers are comfortable with online ticket booking, but tour packages and hotels are still booked online. It indicates that there is a gap between expectations of consumers and actual facilities promised by hotels when booked online.
  3. Best deals are an important motivation for customers to go online. According to our research 36% consumers make unplanned trips if offered a discount.
  4. Social media affects purchase decision of 48% consumers but personal experience of a consumer affects the decision more than the experience of others.
  5. According to our research, 41% consumers make a purchase after receiving a promotional/discount offer over email and 25% consumers make a purchase after receiving an offer over SMS.
  6. It is easier for a desktop user to look at more websites and switch from one competitor to another. But an app user is a loyalist; so majority of e-travel companies are incentivizing the consumers to use their Mobile app.
For our latest Annual e-Marketing Outlook 2015 Report. Click here.
e-Travel Marketing India

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