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‘State of Online Marketing in India’ is an endeavor of Octane Research that has been contributing to the marketing community since 2011. Our research findings provide rich insights for India marketers to move towards smart strategic planning, tactical decision-making for their digital marketing activities.
Annual Digital Research Report 2019
The 9th edition of this report will consist of trends and forecast that can be implemented to strategize your digital marketing in 2019 for increased business effectiveness. 350+ marketing professionals have contributed to this year’s study and we are in process of analyzing and compiling the most relevant information for you.
We are inaugurating the 9th edition of our report soon.
If you wish to receive a free print copy, may we request you to share the following details with us.
We have tons of useful information for you!
How online marketing in India has evolved over the past decade
Latest digital marketing trends and forecasts which enables marketers to take informed decisions and leverage the blooming Digital India marketing playfield.
Stay ahead of the curve by delivering delightful ‘experiences in ownership’.
For 2018, Cross Channel automation platforms , Big Data analysis and Chatbots are the three most promising new age marketing technologies.
93% of the total respondents use at least one of the social media platforms. Facebook appears to be their favourite
Social Media Marketing (66%) tops the list of marketing activities being planned for 2017
2016
85% of India Retailers use Email Marketing for Customer Engagement
2016
The State of Online Marketing in India 2016 study will bring to you trending data on how online marketing in India has changed in last 5 years and new insights for 2016 on how India Marketers will be using the digital channels like 1:1 or 1: Many
2015
Prospective from 33e-Commerce Marketers and mystery shopping from 115+e-Commerce Portals, this report will crucially help in identifying the touchpoints where India Marketers’ current Cart Abandonment Programs fail to engage with consumers
2015
Analysis of 10bn Promotional emails campaigns sent in India in 2014
2015
Email Marketing Playbook will update the marketer with the latest technology on email marketing and help them to understand the challenges faced by Email Marketers
2015
India Retail Online Marketing & e-Commerce 2015: Latest Trends on how retailers from online & traditional retails companies use Social, Web, Mobile, Email & SMS for revenue growth
2015
Analysis of 25 Million+ emails from 250+ brands
2015
A report on Mystery shopping for 30+ e-Travel portals across 10 major cities
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