From past one year Gmail has thrown in so many changes and it has been a roller coaster ride for all marketers. Before you are able to catch-up to one variation, another task is waiting for you to churn your brains.
Behavioural Targeting is the new feature on Octane Platform which allows marketers to send a new campaign on the basis of the past campaign’s subscriber behaviour.
To reduce phishing we at Octane have started practicing DMARC i.e. Domain-based Message Authentication Report and Conformance, that makes it impossible for users to see fake/fraudulent email from a brand’s domain name.
We are thrilled to announce that our Annual India e-Marketing Research Report 2014 – Igniting Engagement is now available for free viewing (in HTML format) and download (in PDF format) from our website.
After releasing two reports that covered the macroscopic view of the State of e-Marketing and Email Marketing in India as a whole, we went ahead further and analysed data which resulted in the creation of a more focused research report called ‘CTR eTail 2014 – State of Email Marketing in Retail Online in India’.
