About Us

Octane Research is the premier source of information and analysis on Digital Marketing in India. Octane Research has established itself as the definitive research authority in India on how marketers and consumers are engaging through digital channels like Social Media, Email Marketing, Search, Mobile, SMS and the Web.

By analyzing data from hundreds of sources and running into billions of touch points every year (in India alone), Octane Research provides rich insights and the perfect context for India marketers to move towards smart strategic planning, tactical decision-making and increasing business effectiveness for their digital campaigns.

Since its inception in 2011, Octane Research has reached out to 3000+ India Marketers for our research reports, putting in 1415+ human months worth of effort on analyzing data over the last 10 years. Our mission is to enable a level playing field for all marketers and consumers of a digital eco system built on transparency, fairness and independent analysis.