Latest digital marketing trends and forecasts which enables marketers to take informed decisions and leverage the blooming Digital India marketing playfield.
Stay ahead of the curve by delivering delightful ‘experiences in ownership’.
For 2018, Cross Channel automation platforms , Big Data analysis and Chatbots are the three most promising new age marketing technologies.
93% of the total respondents use at least one of the social media platforms. Facebook appears to be their favourite
Social Media Marketing (66%) tops the list of marketing activities being planned for 2017
2016
85% of India Retailers use Email Marketing for Customer Engagement
2016
The State of Online Marketing in India 2016 study will bring to you trending data on how online marketing in India has changed in last 5 years and new insights for 2016 on how India Marketers will be using the digital channels like 1:1 or 1: Many
2015
Prospective from 33e-Commerce Marketers and mystery shopping from 115+e-Commerce Portals, this report will crucially help in identifying the touchpoints where India Marketers’ current Cart Abandonment Programs fail to engage with consumers
2015
Analysis of 10bn Promotional emails campaigns sent in India in 2014
2015
Email Marketing Playbook will update the marketer with the latest technology on email marketing and help them to understand the challenges faced by Email Marketers
2015
India Retail Online Marketing & e-Commerce 2015: Latest Trends on how retailers from online & traditional retails companies use Social, Web, Mobile, Email & SMS for revenue growth
2015
Analysis of 25 Million+ emails from 250+ brands
2015
A report on Mystery shopping for 30+ e-Travel portals across 10 major cities
Octane Research has established itself as the definitive research authority in India on how marketers and consumers are engaging through digital channels like Social Media, Email Marketing, Search, Mobile, SMS and the Web. By analyzing data from hundreds of sources and running into billions of touch points every year (in India alone), Octane Research provides rich insights and the perfect context for India marketers to move towards smart strategic planning, tactical decision-making and increasing business effectiveness for their digital campaigns. In the past Octane Research has reached out to 3000+ India Marketers for our research reports, putting in 1415+ human months worth of effort on analyzing data over the last 10 years
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