State of Online Marketing in India 2021 | Digital2021

Our 10th annual state of online marketing in India research study is here. Our research analysts have reached out to digital marketing and digital transformation experts for their views on the hugely disrupted 2020 with no thanks to coronavirus but more importantly what’s in store for 2021. Please find out what 250+ CMOs/marketing leaders have […]

Hall of Fame: 10th anniversary

We started researching into the trends of digital marketing in India 2010 onwards. Over the last 10 years, a lot of industry experts, friends and colleagues have been directly instrumental in making our research projects a success. Here’s our tribute and a salute to this amazing tribe. Thank you Octaners. Aditya Garg LinkedIn Ahmer Hasan […]

Team

Since its inception in 2011, Octane Research has reached out to 3000+ India Marketers for our research reports, putting in 1415+ human months worth of effort on analyzing data over the last 10 years. Our mission is to enable a level playing field for all marketers and consumers of a digital eco system built on […]

India Digital News & Events at Octane Research

Events We at Octane Research are pleased to share our research findings and invite feedback and participation from time to time. This includes live interaction with our analysts & researchers. For details on upcoming events and launch schedule of our new research findings, Please do follow the Octane Research Page at LinkedIn | https://www.linkedin.com/company/67957732/ 1. […]

Digital 2021 10th Annual State of Online Marketing in India research

Octane Research’s Annual Reports (including the flagship State of Online Marketing India) drive comprehensive analyses which are tailored to meet the requirements of the India Marketer. This enables marketers to leverage the richness of with multiple channels to aggregate customers and engagement rich conversions. Our 10th Annual State of Online Marketing in India research is […]

Digital 2021 and new research

It is that time of the year when our research teams get extra busy. So keeping up with the same spirit, this year we are working on two special research projects. 1. Marketers Journey to beat COVID19 impact by DMAasia in partnership with Tidal7 and Octane Research. 2. 10th Annual State of Online Marketing in […]

The Marketers Journey to beat COVID19 impact.

DMAasia  in partnership with Tidal7 and Octane Research, conducted this research with India’s marketing leaders. DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world. DMAasia is committed to creating a more relevant, sustainable and ethical environment for the marketing fraternity. With […]

Thank you. You are awesome

Thank you for your support. We couldn’t have done this without you. Since 2011, we have grown because of continued support, participation and encouragement by India marketers and digiterati like you. We are happy and excited to be a part of this growing tribe in India. Octane Research has conducted more than 25+ unique research […]

About Us

Octane Research is the premier source of information and analysis on Digital Marketing in India. Octane Research has established itself as the definitive research authority in India on how marketers and consumers are engaging through digital channels like Social Media, Email Marketing, Search, Mobile, SMS and the Web. By analyzing data from hundreds of sources […]

Digital 2021 The New Normal. Release Dec 2020.

Our 10th annual state of online marketing in India research project is underway. Our research analysts are reaching out to digital marketing and digital transformation experts for their views on the hugely disrupted 2020 with no thanks to coronavirus but more importantly what’s in store for 2021. We plan to share this research report with […]

Eyeing Consumer Intelligence in Retail

Highlights Customer Acquisition and Engagement: Customer acquisition remains the primary marketing goal for 63% of retail marketers in 2018. Social media updates (58%)and SMS campaigns (26%) were deemed the most engaging initiatives. Top Marketing Activities for 2018: For 95% of retail marketers, social media marketing remains the most preferred form of digital marketing followed by […]