Shopping Cart Abandonment – Recover your Lost Cart Opportunity

Highlights

  1. The rate of Cart Abandonment in India is 51% as reported by India Marketers. However, our research shows that the industry ‘best in class’ rate for Cart Abandonment in India is 70-75%.
  2. Mystery shopping conducted across portals reported that about 34% of the e-Commerce websites deploy a Cart Abandonment Program while 66% have still not considered this route to earn back the lost revenue.
  3. 56 % of the India consumers abandon their cart because of Unexpected Costs such as high cost of shipping, tax rate, accessory charges etc. at the
    Point Of Payment.
  4. Consumers’ View reported that Home Furnishing and Gifting have the highest rate of deployment of Cart Abandonment Program (CAP).
  5. 50% of India Consumers voted ‘Shipping and handling costs listed too late’ in the check-out process as the No.1 reason for cart abandonment.
  6. A whopping 78% India Marketers employ ‘Remarketing Campaigns’ to nurture leads and convert consumers’ interests into revenues.
  7. 69% of India retailers provide incentives such as Discounts, Offers and Coupons to draw in consumers as a part of Consumer Re-engagement activities.
  8. Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts in 2015 globally, and about 63% of that is potentially recoverable by savvy online retailers.

For our latest report on The Annual State of Email Marketing, click here.

Shopping Cart Abandonment

Annual India Online Marketing Research Reports

Octane Research’s Annual Reports (State of e-Marketing India and State of Email Marketing) drives comprehensive analyses which are tailored to meet the requirements of the India Marketer and leverage them with multiple channels to aggregate customers and engagement rich conversions.

The Annual State of e-Marketing report is a one of a kind of ‘Voice of India Marketer’ report in India that talks about how India marketers forecast the next 12 months and built the competitive edge over the rapidly growing marketplace and help them in planning of their budgets with Digital1:1 marketing plans.  Annual State of Email Marketing report emphasizes only on Email Marketing trends in India.

India Online Marketing Industry Research Reports

Octane’s Industry Reports are powerful and actionable business tools that collate in-depth strategic insights and analysis over the several sectors in India. This research platform will enable India marketers to track the performance and profitability of the industry they belong to.

As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.

Our Partners

Our Partners