India Mobile Users Experience Monitor 2013

Highlights

  1. A total of 2892 responses were recorded. Almost 66% of the respondents were males. It was noted that gender did not play any role in deciding what type of mobile phone one will be likely to buy.
  2. Higher percentage of males were comfortable in using their mobile phone for online banking and getting directions from online maps.
  3. It was seen that 87% of respondents having smart phones had enabled Internet on their handsets in comparison to 54% respondents who had simple feature phone. Smart phone users are more likely to use their handsets for conducting web based activities.
  4. It is observed that, at 60%, smart phones have least penetration amongst non-working and low earning respondents. Smart phone penetration increases as income of the respondents increases
  5. Having only 50% penetration, smart phones are relatively less popular in 45+ age groups
India mobile marketing

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