Consumers have become smarter in today’s world and they expect contextually relevant communication from the marketers to fit their needs. According to 71% of India Marketers, email is the best way to stay engaged with the customers and is their Primary e-Marketing activity (The Digital DNA 2015).
Octane Research’s Email Marketing Playbook is a single resource which guides the marketers on how to engage the consumer with Email Marketing practices, challenges faced by marketers in Email Marketing, the creative email techniques and many more.
Octane Research’s Annual Reports (State of e-Marketing India and State of Email Marketing) drives comprehensive analyses which are tailored to meet the requirements of the India Marketer and leverage them with multiple channels to aggregate customers and engagement rich conversions.
The Annual State of e-Marketing report is a one of a kind of ‘Voice of India Marketer’ report in India that talks about how India marketers forecast the next 12 months and built the competitive edge over the rapidly growing marketplace and help them in planning of their budgets with Digital1:1 marketing plans. Annual State of Email Marketing report emphasizes only on Email Marketing trends in India.
Octane’s Industry Reports are powerful and actionable business tools that collate in-depth strategic insights and analysis over the several sectors in India. This research platform will enable India marketers to track the performance and profitability of the industry they belong to.
As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.