Annual India e-Marketing Research

Highlights

  1. 86% of top Indian marketers confirmed their use of digital channel as the most vital client engagement platform.
  2. Overall the use of e-Marketing platform in 2010 was focused on sending promotional communications (62%) and newsletters (52%).
  3. Overall the use of e-Marketing platform in 2010 was focused on sending promotional communications (62%) and newsletters (52%).
  4. 72% of leading marketers have reported of their plans to increase investments in e-Marketing platform in 2011.
  5. Customer acquisitions remain to be the prime goal of Indian marketers (59%).
  6. Overall the responsibility of email delivery is fairly distributed between IT team (22%), Marketing group (22%), partnership between IT group and marketing team (26%) and ESPs (19%).
  7. The integration of email and SMS will result in a significant increase in the return on campaign investments.
India Online Research & Data

Annual India Online Marketing Research Reports

Octane Research’s Annual Reports (State of e-Marketing India and State of Email Marketing) drives comprehensive analyses which are tailored to meet the requirements of the India Marketer and leverage them with multiple channels to aggregate customers and engagement rich conversions.

The Annual State of e-Marketing report is a one of a kind of ‘Voice of India Marketer’ report in India that talks about how India marketers forecast the next 12 months and built the competitive edge over the rapidly growing marketplace and help them in planning of their budgets with Digital1:1 marketing plans.  Annual State of Email Marketing report emphasizes only on Email Marketing trends in India.

India Online Marketing Industry Research Reports

Octane’s Industry Reports are powerful and actionable business tools that collate in-depth strategic insights and analysis over the several sectors in India. This research platform will enable India marketers to track the performance and profitability of the industry they belong to.

As every industry has its own nuances, therefore Octane Industry Research collates the knowledge and awareness from the experienced industry specialists which helps the marketer to make sound strategic decisions and get positioning in the market place.

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