- What is the modern day digital marketing budget overview?
- Which marketing channels generated a revenue impact on business?
- Which are the preferred attribution models for calculating ROI ?
- How does content marketing help marketers achieve their marketing goals?
Thank you for your interest in Octane’s Digital India Report 2018.
The report is in its 8th year and is just as relevant as ever.
digital technology trendsin India, understand challenges
and devise strategies enabling marketers to engage with evolving preferences of the
This year marked the mainstreaming of progressive digital marketing technologies and a realization of a
momentous shift in the Indian economy opening up doors for a digital marketing surge in India
digital marketing research reportbuilds on the insights gathered over the past year and information shared by over 350+ marketers across India. It provides recommendations and forecasts allowing for informed strategic decisions.
We have you covered
What you will find?
Mindshare of Marketer
India Marketers take on various digital marketing initiatives along with a future outlook towards adoption of more progressive technologies
Digital Marketing Trends
Trending data on the evolution of digital marketing interactions and impact from 2011 to 2017 + 2018
Email Marketing Forecasts and Trends
A year on year benchmarking of the technology relevance journey of email as a medium of digital marketing
Suggestions for the future of Online Marketing in India
How did we do it?
links, offline forms and face-to-face meetings along with collective collaboration with Industry Associations
Some of the Industries covered
- Overview of
- Channel wise
- Outlook towards next gen
- Challenges of a
modern day marketer
Forecast and Trends 2017
- While AI and technology driven experiential marketing will certainly come to the fore, I think 2018 will also see the rise of the sophisticated marketer. Someone who is able to understand attribution, discuss ROI and map customer journeys/behaviors better. There has been no better time to get our basics right.
This is where the Octane research report will come in handy. For the invaluable insights and its ability to understand the Indian marketing industry’s challenges and opportunities, there is no better report than this one.
- The scale has already tipped across the board – need of the hour is for marketers to re-architect their craft, while retaining their essence as business managers. Resources like the Octane’s Annual Digital Marketing manual helps marketers know, learn, iterate fast to stay close to the consumer to earn their loyalty.
Head of Marketing, SAP
- Digital and the mobile internet specifically has revolutionized how we Indians lead our lives and run our businesses to solve genuine customer problems. Forward looking enablers such as Octane have been on the forefront as proactive catalysts to not just create a vibrant ecosystem but also to energize all relevant stakeholders within this community. I have personally found their reports to be specifically relevant, useful and insightful to provide meaningful directions and enable business decisions. I congratulate them on the great work done so far and do sincerely hope that they continue to break new ground in the future
Director – Group Marketing & Brand, Religare
- India Internet much like net neutrality stands to make a few leaps ahead of its global peers. As more and more number of people use the internet for the first time, we are bound to break some barriers and set a few India first trends. It is an opportunity. We should continue to invest in it. Octane’s Annual State of the Online Marketing India Reports have been my reckoner for a few years and I am happy to begin my year with a bird's eye view of things in the industry. Very empowering and educative. Get your copy.
Founder & CEO, Sheroes